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Wednesday, February 7, 2018

JOB OPENING: Groundwork Center Seeks Communications Manager (Traverse City, MI)

Are you passionate about building strong communities around local food, clean energy and transportation?

Groundwork is looking for a Communications Manager to help us advance our program goals. If you or someone you know lives and breaths our mission, is a talented writer and editor, has experience managing content across various platforms, and knows how to move a message - then consider applying here.  Applications will be accepted until noon on February 16th.

Groundwork is seeking a passionate communications professional to move our program and organizational messages to multiple audiences using all relevant tools – social media, print products, journalism, video and more. The ideal candidate will have a strong understanding of Groundwork's mission and programs, and a proven ability to manage multiple organizational priorities and large amounts of content, while effectively targeting messages to key audiences.

Groundwork's Communications Manager will:

  • Work with the program director, development director and staff to develop communications strategies, messages, and tactics to advance multiple projects and organizational activities;
  • Edit content (writing, graphics, video) for accuracy, readability, and message frame;
  • Disseminate program content into appropriate media venues (local, state, and national) to reach target audiences and elevate Groundwork's profile;
  • Grow Groundwork's social media presence and engage our audiences to interact with our work;
  • Direct the overall calendar of Groundwork communications tools (website, social media, print and e-newsletter) and other program content to hit necessary deadlines and meet organizational goals;
  • Manage a lean communications budget that includes contracts with outside vendors (designers, video production, photography, website development, etc.) for maximum effectiveness;
  • Provide communications support and training for program staff, including writing, editorial and social media support;
  • Oversee scheduling, design, production and mailing of print materials including fact sheets, event invitations, special reports, and donor mailings, other key organizational materials;
  • Manage press releases and media contacts, as necessary.

The candidate must demonstrate:

  • Strong management skills to prioritize multiple projects, budgets, and deadlines;
  • Excellent editorial skills to shape content for appropriate audiences and media;
  • Ability to work effectively with a team of content-producing policy specialists;
  • Knowledge of various media tools, especially social media;
  • Experience shaping public relations strategies and campaigns;
  • And, contract management experience.

A bachelors degree and at least three years experience are required.


Groundwork seeks the following qualities in successful candidates:

  • Strong commitment to Groundwork's mission and programs, including an appreciation for advancing complex systems change;
  • Strong interpersonal communication and teamwork skills;
  • Self-directed working approach and initiative;
  • Professional and pleasant demeanor;
  • Appreciation for small-town, rural living in a magnificent natural surrounding;
  • And, a sense of humor and positive outlook.

This is a full-time position with a competitive salary range, depending on experience. Full-time employees and their families qualify for Groundwork's health insurance coverage. They also receive retirement benefits, ample vacation, and schedules flexible enough to enjoy the wondrous forests, clean rivers, and the magnificent Great Lakes shoreline that distinguish our region.

To apply, click on the link below to submit a one-page cover letter, resume and references. Applications will be directed to Program Director Jim Lively. For any questions or correspondence about this job, please email and include "Communications" in the subject line. We are extending the deadline to accept applications until noon on Friday, February 16th.

Click here to apply.

Complete job description available at

Meghan McDermott | Food & Farming Program Director

T   @grndwk

 148 E Front St, Suite 301  |  Traverse City, MI 49684

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