A food truck is a great way for aspiring business owners to build a customer base and get their products into the market. This new resource, Developing a Michigan Food Truck Business Concept: A Worksheet to Guide your Business Planning, written by Kendra Wills of Michigan State University (MSU) Extension and Product Center and Jamie Rahrig of MSU Center for Regional Food Systems and Product Center, guides entrepreneurs through the process of developing a concept for a food truck business.
Inside this resource, readers will find many components to support their journey to business planning, such as planning a menu and drafting a selling schedule. Not only does it include a clear worksheet with guiding questions, but it also highlights other freely available resources from MSU and other organizations for food business entrepreneurs.
This resource is designed to be a complement to the free, online course from MSU Extension, How to Start a Food Truck Business (En Espanol: Cómo Iniciar un Negocio Móvil de Comida). Food business entrepreneurs who are interested in building out their food truck concept are encouraged to use this worksheet before writing their business plan through the online course. |
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