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Monday, August 18, 2025

New Resource | Developing a Michigan Food Truck Business Concept: A Worksheet to Guide your Business Planning

People gather to try different food trucks

Developing a Michigan Food Truck Business Concept: A Worksheet to Guide your Business Planning

A food truck is a great way for aspiring business owners to build a customer base and get their products into the market. This new resource, Developing a Michigan Food Truck Business Concept: A Worksheet to Guide your Business Planning, written by Kendra Wills of Michigan State University (MSU) Extension and Product Center and Jamie Rahrig of MSU Center for Regional Food Systems and Product Center, guides entrepreneurs through the process of developing a concept for a food truck business.  


Inside this resource, readers will find many components to support their journey to business planning, such as planning a menu and drafting a selling schedule. Not only does it include a clear worksheet with guiding questions, but it also highlights other freely available resources from MSU and other organizations for food business entrepreneurs.  


This resource is designed to be a complement to the free, online course from MSU Extension, How to Start a Food Truck Business (En Espanol: Cómo Iniciar un Negocio Móvil de Comida). Food business entrepreneurs who are interested in building out their food truck concept are encouraged to use this worksheet before writing their business plan through the online course.  

Explore and share this resource with your networks! 


 https://www.canr.msu.edu/resources/developing-a-michigan-food-truck-business-concept

For more information, contact:

  • Kendra Wills, Michigan State University Extension and Product Center, willsk@msu.edu
  • Jamie Rahrig, Michigan State University Center for Regional Food Systems, rahrigj1@msu.edu  


Funding for this work comes from Michigan State University Extension and the United States Department of Agriculture Regional Food Business Center program. 

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Forward this message and share on social media. Please tag @MSUCRFS and @MSU.Extension on Facebook, LinkedIn, and Instagram.


Social Posts:

  • From planning a menu to defining a target audience, there are many components that go into building a concept for a food truck. This new resource from MSU Extension, MSU Product Center, and MSU Center for Regional Food Systems helps aspiring entrepreneurs organize their ideas before designing a business plan. Check out the worksheet, guiding questions, and additional resources here: https://www.canr.msu.edu/resources/developing-a-michigan-food-truck-business-concept
  • Before launching a new business, it is critical for entrepreneurs to develop the concept of their operation. This resource guides aspiring food business owners through the decisions necessary to starting a new food truck business. Explore the worksheet, guiding questions, and additional resources: https://www.canr.msu.edu/resources/developing-a-michigan-food-truck-business-concept
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